With one of the highest number of smartphone users in the world, India is seeing a drastic number of people accessing content over the internet. With competitive data plans offered by mobile network companies and an increase in smartphone adoption has added to the number of people using digital platforms. Hence people waiting to watch a sports event television is quickly diminishing, as more and more sports fans are flocking to digital platforms to access this content.
Today’s sports lovers dream of having a true on-field experience, and Dream11, India’s largest fantasy sports platform, is making that dream a reality. In 2019, Dream11 launched FanCode, an ad-free multi-sport aggregator platform, offering a mix between fantasy sports information and real live sports event updates. FanCode provides live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, game analysis, and most recently became a live cricket app. The app also allows users to engage with other sports fans in real time. To date, the app has generated over 10 million downloads on the Google Play Store and Apple App Store.
In the case of FanCode, this means live-streamed content and on-demand matches. Adding video into mix game-changer for FanCode, enabling their user base to experience HQ streaming experience across devices. The multi-sports aggregator platform has forged partnerships with some of the world’s biggest sporting leagues, such as the International Champions Cup, Caribbean Premier League, making it a great cricket live app in India. However they did not stop with just cricket, app users can watch live Bundesliga, NBA and NFL matches along with other sports. If live matches are not your priority, with people able to watch highlights, exclusive interviews, football transfer gossip and a whole boatload of sports content. By not limiting itself to just cricket, FanCode is exactly where it wants to be- an all in one app for fans to consume content from all types of sports.